Colour 15510 is also known as FD&C Orange No. 4. This adds a warm orange colour to our products, which resembles the hue of a fresh pumpkin. Colour adds to the aesthetic of a product and enhances the experience, making the products more fun and exciting.
We use 15510 to colour the cartoon character on our Up You Gets emotibomb, a refreshing citrus ballistic for the shower.
Colour can have a profound effect on our feelings, emotions and wellbeing. For example, it is thought that the colour red makes the heart beat faster.